Slade Sherman » Web2.0 http://www.sladesherman.com Slade Sherman's Blog on Marketing and Small Business Thu, 29 Jul 2010 13:29:37 +0000 en hourly 1 http://wordpress.org/?v=3.0 Web2.0 vs Web 3.0 and The App Economy http://www.sladesherman.com/marketing-plan/web2-0-vs-web-3-0-and-the-app-economy http://www.sladesherman.com/marketing-plan/web2-0-vs-web-3-0-and-the-app-economy#comments Thu, 22 Oct 2009 00:59:59 +0000 admin http://www.sladesherman.com/marketing-plan/web2-0-vs-web-3-0-and-the-app-economy Earlier today I came across a talk by the Marc Pincus from Zynga at this years Web2.0 Summit. If you have 10 minutes it is well worthwhile taking a look.

 

In the presentation Mark highlights the movement from Web1.0, with links and banner ads being the path to revenue, to Web2.0 with currency and monitization coming from SEO, SEM and Google Ad Sense and Ad Words. He goes on to describe new Web3.0 Third business plan of the internet that is generating revenue from the “app economy”.

In this app ecomony, Mark talks about how sellers of the future will increasingly use social media and friends/network sharing for sales of product and become less reliant on Google ad clicks. I believe that we are only seeing the tip of the iceberg both in relation to Google type advertising and social media generated sales and that the market for both approaches is still in it’s infancy.

 

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]]> http://www.sladesherman.com/marketing-plan/web2-0-vs-web-3-0-and-the-app-economy/feed 0 Social Media Marketing on the Rise http://www.sladesherman.com/marketing-plan/social-media-marketing-on-the-rise http://www.sladesherman.com/marketing-plan/social-media-marketing-on-the-rise#comments Tue, 29 Sep 2009 05:33:59 +0000 admin http://www.sladesherman.com/marketing-plan/social-media-marketing-on-the-rise eMarketer published a report called Hopes and Fears of Social Media Marketing yesterday covering how US Web retailers plan to use social media and community building tools in the coming year. The report suggests that web retailers surveyed are accelerating their use of, and commitment to, social media.

96% of online retailers surveyed currently employ or plan to employ Facebook Fan Pages within the next 12 months, and 84% plan to use Twitter for publishing.

Online Retailers: 99% Plan to Have Facebook Fan Pages

The report provides strong evidence that retailers are understanding the importance of Social Media and avoiding Social Media is becoming less of an option. According to an August ’09 study, the top Social Media networks being embraced include:

  • Facebook (74 percent)
  • YouTube (65 percent)
  • Twitter (63 percent)
  • LinkedIn (60 percent)

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]]> http://www.sladesherman.com/marketing-plan/social-media-marketing-on-the-rise/feed 0 Is SMS marketing going the way of the Betamax? http://www.sladesherman.com/small-business-tools/is-sms-marketing-going-the-way-of-the-betamax http://www.sladesherman.com/small-business-tools/is-sms-marketing-going-the-way-of-the-betamax#comments Wed, 26 Aug 2009 11:34:59 +0000 admin http://www.sladesherman.com/small-business-tools/is-sms-marketing-going-the-way-of-the-betamax The growth of SMS marketing has been incredible over the last decade and the benefits of SMS to business cannot be questioned.

There’s the reminder SMS I get from Hair Room or Back in Line Chiropractic each time I have an appointment. Great for business because it’s a cheap way to confirm appointments and reduce the costly no-shows.

As a Helly Hansen customer I’m also informed by SMS about store openings and VIP sale days. The promotions work! (see yellow arrow markers highlighting Helly Hansen purchases following SMS reminders).

iPhoto
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So with mobile phones becoming smarter, the introduction of cheap data plans and the iPhone introducing a whole new batch of apps, my question is:

Is SMS marketing going the way of the Betamax? Is traditional paid SMS promotion in danger of becoming obsolete?

A new product for the iPhone called textPlus lets you send and receive SMS messages for free and also supports group chat. Then there are the micro blogging platforms (you may have heard of Twitter) that smart marketers are using to broadcast information and promotions relating to their brands. So with these emerging FREE micro blogging and messaging apps what is the future of SMS?

I’d love to hear from the SMS marketers out there. Why will SMS survive? What impact will free apps and micro blogging platforms have on the industry? Will the sky fall in on our SMS heads?

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]]> http://www.sladesherman.com/small-business-tools/is-sms-marketing-going-the-way-of-the-betamax/feed 3 Web 2.0 Tool – You Send It http://www.sladesherman.com/small-business-tools/web-2-0-tool-you-send-it http://www.sladesherman.com/small-business-tools/web-2-0-tool-you-send-it#comments Fri, 21 Aug 2009 07:04:59 +0000 admin http://www.sladesherman.com/small-business-tools/web-2-0-tool-you-send-it Recently I discovered a magic tool called YouSendIt. YouSendIt allows you to easily deliver files larger than what your email service allows.

The express version that i have been using works really well as it prevents the need for uploading large files to FTP space and then trying to explain to the person on the other end how to download the file. For a full review click here.

YouSendIt Express
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The interface is simple and easy to use and once you download the software, if you right click on a document in Explorer or Finder the ‘Send by YouSendit’ option appears as a shortcut. I love this feature as it cuts the steps for sending files down to a single click of the mouse.

This a great small business tool for any business that needs to send documents larger than 2MB.

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