Slade Sherman

Slade Sherman’s Blog on Marketing and Small Business

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Posts tagged Web2.0 Expo

How Alice.com Used Social Media Marketing to Generate Traffic

I really enjoyed the talk by Rebecca Thorman at Alice.com at Web2.0 Expo. Six months prior to the Alice.com launch they started using social media, company blogs, Twitter, Facebook, and YouTube to connect with a list of key influencers. Lead by Rebecca Thorman, the company developed a community of loyalists by targetting mom and frugal [...]