Slade Sherman » Social Media Marketing http://www.sladesherman.com Creating digital solutions the world needs. Tue, 10 Jan 2012 22:06:46 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Facebook Coupons Tab for Franchises http://www.sladesherman.com/small-business-tools/facebook-coupons-for-franchises http://www.sladesherman.com/small-business-tools/facebook-coupons-for-franchises#comments Tue, 23 Nov 2010 06:23:10 +0000 admin http://www.sladesherman.com/?p=259 Continue reading →]]> Generating a following on Facebook by getting your customers to ‘like’ your page is a great way to engage with consumers who love your brand. Smart businesses are giving incentives to customers to ‘like’ their Facebook page through competitions or coupons and one option for attracting customers to your Facebook page is a new service we launched last week.

The ‘Myzerr App’ is a Facebook Coupons Tab that allows franchises and businesses to promote deals from their business via their Facebook Page. It’s free to install and takes about 3 minutes to setup*.

Planet Chocolate

On Friday last week (10 days ago) we assisted a small Franchise called Planet Chocolate with adding a Coupons Tab to their Facebook Page. Planet Chocolate, who have 4 outlets didn’t previously have a a Facebook page so we assisted with setting up their Myzerr group, Facebook page and Twitter account and linking the three.

The coupons they have promoted provide genuine value and give their fans who ‘like’ Planet Chocolate a reason to engage. A sample of their page can be seen below.

Facebook | Planet Chocolate Fun Club

To access the deals customers can print off coupons or use the Myzerr iPhone app to claim the deal in-store and each sale is registered in Planet Chocolate’s group database.

Planet Chocolate Promotion Results

In the first week, promoting deals via the Facebook Coupons tab has resulted in over 287 ‘likes’ on their Facebook Page and 65 additional sales. These results are exciting given the relatively small footprint of  Planet Chocolate. For more information on the app please download the Facebook Coupons Tab PDF.

*3 minutes applies to those businesses on Myzerr. If not on Myzerr businesses need to setup a page on Myzerr as part of the process.

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]]> http://www.sladesherman.com/small-business-tools/facebook-coupons-for-franchises/feed 0 How Alice.com Used Social Media Marketing to Generate Traffic http://www.sladesherman.com/marketing-plan/how-alice-com-used-social-media-marketing-to-generate-traffic http://www.sladesherman.com/marketing-plan/how-alice-com-used-social-media-marketing-to-generate-traffic#comments Wed, 12 May 2010 06:39:59 +0000 admin http://www.sladesherman.com/marketing-plan/how-alice-com-used-social-media-marketing-to-generate-traffic Continue reading →]]> I really enjoyed the talk by Rebecca Thorman at Alice.com at Web2.0 Expo.

Six months prior to the Alice.com launch they started using social media, company blogs, Twitter, Facebook, and YouTube to connect with a list of key influencers.

Lead by Rebecca Thorman, the company developed a community of loyalists by targetting mom and frugal bloggers who provided input during the pre-launch phase and then on launch brought attention and grassroots credibility to the service.

The Alice team also offered incentives like discounts and coupons to select bloggers, so they could extend incentives to their readers to try the service.

In the first week after launch, Alice received 110 pieces of unique coverage and nearly 70,000 tweets. In early June, the pre-launch Alice.com site had 170,000 site visits — before anyone could even use the service.  At launch time in July, Alice.com’s traffic jumped to nearly 400,000 site visits.

All pretty amazing when you consider that Alice does not invest in advertising — this was all grassroots Social Media Marketing.

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So here are are some tips from Rebecca.
On approaching bloggers:
  1. Establish a list of the key influencers for your service or products. Ideally they should be the leading bloggers in your industry with lots of followers and influence.
  2. Start commenting on their blogs making sure your comments are not just a ‘plug’ for your services. Make a positive contribution and don’t spam.
  3. After a couple of months of following, contributing and adding value, approach the blogger. It is much more likely that they will know you and have time for you.
  4. Make sure you have something interesting to show them.
On Facebook vs. Twitter:
  • Alice found Twitter much more effective in reaching the blogging community and this was used more prior to launch.
  • Following launch, their Facebook page attracted much more activity because because of the broad consumer appeal of Facebook.

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