Slade Sherman’s Blog on Marketing and Small Business
Earlier today I came across a talk by the Marc Pincus from Zynga at this years Web2.0 Summit. If you have 10 minutes it is well worthwhile taking a look. In the presentation Mark highlights the movement from Web1.0, with links and banner ads being the path to revenue, to Web2.0 with currency and [...]
What impact will Social Media Have on Search? With the growth in Social Networking platforms like Twitter and Facebook many marketers are questioning the value of search and traditional SEO strategies. The following video provides a really useful discussion on the topic and is worth viewing if you are interested in how Social Media can [...]
Yesterday I wrote about how more retailers are using Social Media Marketing and the effects of Social Media. Today, more evidence of the effects of social media! When the famous Australian spread Vegemite launched a new spread, made from Vegemite and cheese, they ran a competition to name the spread. From 48,000 suggestions the company [...]
eMarketer published a report called Hopes and Fears of Social Media Marketing yesterday covering how US Web retailers plan to use social media and community building tools in the coming year. The report suggests that web retailers surveyed are accelerating their use of, and commitment to, social media. 96% of online retailers surveyed currently employ [...]
In followup to my previous articles on using Twitter for Business, I was sent Twitter for business webinar. It’s a must see for those of you who are still unsure about how Twitter works and what it can do for you. Depending on your strategic approach, the webinar shows how Twitter can be used to [...]
Recently I met with Monique and Dani from b.box to discuss social media and review online applications for promoting their business. b.box is a recent startup that sells a compact portable baby change product giving parents quick access to wipes for cleaning sticky fingers and access to wipes for nappy changes. Over the weekend I [...]
It’s often said that the simple things in life are the best. Last week I wrote about Twitter, an excellent application that is so simple it’s brilliant! This week I have turned my attention to another simple ‘social media’ tool called ‘Add This’. Every business should consider ‘Add This’ as part of their web marketing [...]