Tag Archives: Social Media

The Open Graph Just got a Lot More Interesting

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I had a look at the f8 presentation earlier and it’s a must see for anyone interested in the Open Graph and how social data will continue to transform our lives over the next year.

The two main announcements of the day included a cool new “Timeline” feature to Facebook, and the addition of “Open Graph” enhancements. Timeline will enable you to effectively scrap-book all your experiences within Facebook and your activity will be stored.

The new open graph information is the really interesting part. Till now Facebook has allowed you to ‘like’ people or things:

  • In 2004 Facebook was about You connecting and liking Friends
  • In 2010, Facebook introduced the ability for you to ‘like’ objects, media, groups and web content via the social graph.

The new changes will enable you to not only ‘like’ but to do. If you are listening to music, integration with your music player will allow your friends to know what music you are listening to. If you are training for a fun run, you will be able to share your runs through running apps. The same goes for movies, television, food, fashion or any other activity you may be involved with. Social issues aside, there are some exciting new applications now available to developers.

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Ad:Tech Sydney – Social Media and Online Retail

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For those of you that will be at Ad:Tech Sydney this year, I will be presenting on “What Does Social Media Mean for Online Retail“. I encourage those in Sydney who are interested in coupon marketing, social media best practice, social shopping and location to come along.

Our discussion panel includes:

Slade Sherman, CEO, Myzerr.com

Mike Knapp, Co-Founder, Shoes of Prey

Billy Tucker, CEO Cudo

Paul Marshall, Lasoo

If you are coming along to Ad:Tech and would like a discount, I have been given a speaker discount code – ATSPC – gets you a 20% discount. Click on the image below to book.

Myzerr Mail - your marketing & promotions kit for ad:tech Sydney - slade@myzerr.com

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Facebook and Location Based Services

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I spoke with Patrick Stafford from Smart Company earlier and in relation to the new location based features for business being implemented by Facebook. See his article here. Continue reading →

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Web2.0 vs Web 3.0 and The App Economy

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Earlier today I came across a talk by the Marc Pincus from Zynga at this years Web2.0 Summit. If you have 10 minutes it is well worthwhile taking a look.

 

In the presentation Mark highlights the movement from Web1.0, with links and banner ads being the path to revenue, to Web2.0 with currency and monitization coming from SEO, SEM and Google Ad Sense and Ad Words. He goes on to describe new Web3.0 Third business plan of the internet that is generating revenue from the “app economy”.

In this app ecomony, Mark talks about how sellers of the future will increasingly use social media and friends/network sharing for sales of product and become less reliant on Google ad clicks. I believe that we are only seeing the tip of the iceberg both in relation to Google type advertising and social media generated sales and that the market for both approaches is still in it’s infancy.

 

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Social Media and Search

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What impact will Social Media Have on Search?

With the growth in Social Networking platforms like Twitter and Facebook many marketers are questioning the value of search and traditional SEO strategies. The following video provides a really useful discussion on the topic and is worth viewing if you are interested in how Social Media can enhance your business promotion.

Here’s my summary:

  • Twitter and Facebook are great because the enable real-time-search. When something happens it’s online immediately for the whole world to see.
  • So Social Media will enhance traditional search without circumventing search.
  • People are using social media more than email according to the video and this will force a rethink on marketing strategy for both email and social media.

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Social Media Backlash of iSnack 2.0: Publicity stunt or genuine stupidity?

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Yesterday I wrote about how more retailers are using Social Media Marketing and the effects of Social Media. Today, more evidence of the effects of social media!

When the famous Australian spread Vegemite launched a new spread, made from Vegemite and cheese, they ran a competition to name the spread. From 48,000 suggestions the company then decided on “iSnack 2.0″. Publicity stunt or genuine stupidity?

Kraft cans iSnack 2.0
I’ll leave you to contemplate but what followed was a campaign of outrage through social media channels including thousands of complaints on Twitter and pages on Facebook like Boycott iSnack2.0. After just 4 days and a clear thumbs down by the greater community, the company have come to their senses and are canning the name.
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Social Media Marketing on the Rise

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eMarketer published a report called Hopes and Fears of Social Media Marketing yesterday covering how US Web retailers plan to use social media and community building tools in the coming year. The report suggests that web retailers surveyed are accelerating their use of, and commitment to, social media.

96% of online retailers surveyed currently employ or plan to employ Facebook Fan Pages within the next 12 months, and 84% plan to use Twitter for publishing.

Online Retailers: 99% Plan to Have Facebook Fan Pages

The report provides strong evidence that retailers are understanding the importance of Social Media and avoiding Social Media is becoming less of an option. According to an August ’09 study, the top Social Media networks being embraced include:

  • Facebook (74 percent)
  • YouTube (65 percent)
  • Twitter (63 percent)
  • LinkedIn (60 percent)

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Twitter for business webinar

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In followup to my previous articles on using Twitter for Business, I was sent Twitter for business webinar. It’s a must see for those of you who are still unsure about how Twitter works and what it can do for you.

Depending on your strategic approach, the webinar shows how Twitter can be used to improve customer service, Continue reading →

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Twitter for Business: B.box

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Recently I met with Monique and Dani from b.box to discuss social media and review online applications for promoting their business. b.box is a recent startup that sells a compact portable baby change product giving parents quick access to wipes for cleaning sticky fingers and access to wipes for nappy changes. Over the weekend I asked Monique about the impact of Twitter on the b.box business since we met:

Continue reading →

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Business Tools: Sharing is Caring with ‘Add This’

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It’s often said that the simple things in life are the best. Last week I wrote about Twitter, an excellent application that is so simple it’s brilliant! This week I have turned my attention to another simple ‘social media’ tool called ‘Add This’. Every business should consider ‘Add This’ as part of their web marketing strategy.

How ‘Add This’ Works

Add This is a tool that most people who regularly read news articles online will have seen. It is the little button that appears below or above articles and allows the reader to share the article.

Continue reading →

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