Internet Trends 2011 – MobileWeb

One of the dramatic internet trends in 2011 is the growth of Mobile Web. As of Q2, 2011, the number of 3G mobile subscribers globally is 936MM with 35% Y/Y growth. This still represents just 17% of mobile phones out there!

Smart phones are now outselling regular mobile phones in the US and Europe. In coming years the number of smart phones will continue to increase as a % of the total handsets sold and by 2015 over 50% of web usage will be via the mobile.

Already, applications like Pandora, Twitter and Facebook have a high percentage of their traffic coming from mobile web and apps (as the chart below indicates) and Google search on mobiles has increased four fold in the last 12 months.

Mary Meeker2019s 2011 Presentation On Internet Trends [Slides] | TechCrunch

There are things every business large and small can do to prepare for the mobile web:
  1. Make sure your business or service is searchable from your smartphone. Try a Google search!
  2. Check if your website is mobile web friendly.
  3. Optimise your paid search advertising for mobile. The mobile experience is different!
  4. Think about a mobile app for your business.
  5. Mobile is personal, think social!

Technorati Tags: ,

Facebook and Location Based Services

I spoke with Patrick Stafford from Smart Company earlier and in relation to the new location based features for business being implemented by Facebook. See his article here. Continue reading

Technorati Tags: , , , ,

Web 2.0 Tool – You Send It

Recently I discovered a magic tool called YouSendIt. YouSendIt allows you to easily deliver files larger than what your email service allows.

The express version that i have been using works really well as it prevents the need for uploading large files to FTP space and then trying to explain to the person on the other end how to download the file. For a full review click here.

YouSendIt Express
Uploaded with plasq‘s Skitch!

The interface is simple and easy to use and once you download the software, if you right click on a document in Explorer or Finder the ‘Send by YouSendit’ option appears as a shortcut. I love this feature as it cuts the steps for sending files down to a single click of the mouse.

This a great small business tool for any business that needs to send documents larger than 2MB.

For more updates please follow me by visiting the following:



Technorati Tags: , ,

Business Tools: Sharing is Caring with ‘Add This’

It’s often said that the simple things in life are the best. Last week I wrote about Twitter, an excellent application that is so simple it’s brilliant! This week I have turned my attention to another simple ‘social media’ tool called ‘Add This’. Every business should consider ‘Add This’ as part of their web marketing strategy.

How ‘Add This’ Works

Add This is a tool that most people who regularly read news articles online will have seen. It is the little button that appears below or above articles and allows the reader to share the article.

Continue reading

Technorati Tags: , ,

Business Tools: How to use Twitter for Business

When I first heard about Twitter I was told that it’s great for business. Then, thanks to Ashton Kutcher and Oprah and the mass awareness of Twitter, I have had a number of people ask me about Twitter over the last couple of weeks. What is it? What are the business uses? Is it just another waste of time? So, I have decided to dedicate this post to answering these questions as best as I can.

Continue reading

Technorati Tags: , ,

Restaurant Promotion: What Level Of Discount?

Following my blog ‘Restaurant Promotion: What discount should I offer” I was asked by a fellow marketer for some feedback on the level of discount. His question was ‘have you seen 10% work better than offering 5% off?’. From experience, better or higher discounts have a better chance of redemption for two reasons:

Continue reading

Technorati Tags: , ,

Marketing Tips: Small Business Google Listing

Many small businesses have until now ignored the power of Google search but Google maps is changing the game for small business. If you own a small business or restaurant and have not already done so follow these steps to ensure you are listed:

Continue reading

Technorati Tags: , ,