Slade Sherman’s Blog on Marketing and Small Business
Recently I discovered a magic tool called YouSendIt. YouSendIt allows you to easily deliver files larger than what your email service allows. The express version that i have been using works really well as it prevents the need for uploading large files to FTP space and then trying to explain to the person on the [...]
It’s often said that the simple things in life are the best. Last week I wrote about Twitter, an excellent application that is so simple it’s brilliant! This week I have turned my attention to another simple ‘social media’ tool called ‘Add This’. Every business should consider ‘Add This’ as part of their web marketing [...]
When I first heard about Twitter I was told that it’s great for business. Then, thanks to Ashton Kutcher and Oprah and the mass awareness of Twitter, I have had a number of people ask me about Twitter over the last couple of weeks. What is it? What are the business uses? Is it just [...]
Following my blog ‘Restaurant Promotion: What discount should I offer” I was asked by a fellow marketer for some feedback on the level of discount. His question was ‘have you seen 10% work better than offering 5% off?’. From experience, better or higher discounts have a better chance of redemption for two reasons: addthis_url = [...]
Many small businesses have until now ignored the power of Google search but Google maps is changing the game for small business. If you own a small business or restaurant and have not already done so follow these steps to ensure you are listed: addthis_url = ‘http%3A%2F%2Fwww.sladesherman.com%2Fsmall-business-tools%2Fmarketing-tips-small-business-google-listing’; addthis_title = ‘Marketing+Tips%3A+Small+Business+Google+Listing’; addthis_pub = ”; Technorati Tags: [...]