One of the dramatic internet trends in 2011 is the growth of Mobile Web. As of Q2, 2011, the number of 3G mobile subscribers globally is 936MM with 35% Y/Y growth. This still represents just 17% of mobile phones out there!
Smart phones are now outselling regular mobile phones in the US and Europe. In coming years the number of smart phones will continue to increase as a % of the total handsets sold and by 2015 over 50% of web usage will be via the mobile.
Already, applications like Pandora, Twitter and Facebook have a high percentage of their traffic coming from mobile web and apps (as the chart below indicates) and Google search on mobiles has increased four fold in the last 12 months.
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There are things every business large and small can do to prepare for the mobile web:
- Make sure your business or service is searchable from your smartphone. Try a Google search!
- Check if your website is mobile web friendly.
- Optimise your paid search advertising for mobile. The mobile experience is different!
- Think about a mobile app for your business.
- Mobile is personal, think social!
