1. The most important factor is good quality content. Make sure that what you write is new and original.
2. Do some keyword research. A great tool is Market Samurai but if you don’t have the time engage an SEO expert.
3. Use H1 and H2 tags for headers and sub-headers
4. Alt or image tags on website pages.
5. Have a custom 404 Page error page that will help users navigate your site and ensure you don’t lose traffic. Here are some great 404 page examples.
6. Use social networking links, feeds and email.
7. Include title tags, meta descriptions and keyword tags on all pages.
   

Many of the elements require coding changes so it’s a good idea to pass this list onto your developer as part of your site maintenance or redevelopment.

Technorati Tags: Market Samurai, Search, SEO

With the growth in Social Networking platforms like Twitter and Facebook many marketers are questioning the value of search and traditional SEO strategies. The following video provides a really useful discussion on the topic and is worth viewing if you are interested in how Social Media can enhance your business promotion.

Here’s my summary:

• Twitter and Facebook are great because the enable real-time-search. When something happens it’s online immediately for the whole world to see.
• So Social Media will enhance traditional search without circumventing search.
• People are using social media more than email according to the video and this will force a rethink on marketing strategy for both email and social media.

Technorati Tags: Marketing Tips, Search, Social Media