There are many elements that influence search results and your on page SEO and I have come up with a list of seven of the important search factors for any business interested in enhancing their website for search:
- The most important factor is good quality content. Make sure that what you write is new and original.
- Do some keyword research. A great tool is Market Samurai but if you don’t have the time engage an SEO expert.
- Use H1 and H2 tags for headers and sub-headers
- Alt or image tags on website pages.
- Have a custom 404 Page error page that will help users navigate your site and ensure you don’t lose traffic. Here are some great 404 page examples.
- Use social networking links, feeds and email.
- Include title tags, meta descriptions and keyword tags on all pages.
Many of the elements require coding changes so it’s a good idea to pass this list onto your developer as part of your site maintenance or redevelopment.