A recent review of Australian Deal of the Day sites reveals some interesting data about the type of businesses promoting via these sites. Continue reading
Australian Groupon Clones: Who’s Promoting?
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Tag Archives: Restaurant Promotion
Do you need to promote your restaurant with coupons?
Unless you are busy all the time, fully booked for each and every meal setting, coupons are a good way to promote.
The best thing about promoting with coupons is you can set the terms and conditions. Some conditions I recommend include:
- If you are busy on Saturday and Sunday nights, then set your coupon to exclude these nights.
- If you are busy during the evenings then create a lunchtime only deal.
- Limit the number of coupons on offer. The best way to do this is by limiting the print, or with online coupon promotions limit the number of coupons available for redemptions.
- Set an expiry date and measure. Again, good online coupon applications will give you statistics to measure performance so use online coupons to set shorter expiry dates and measure.
If you need help with working out what type of deal to offer see my previous post “What discount should I offer” and don’t be pressured into offering a discount to a third party program like the ‘Entertainment Book’ if promoting with them makes you lose control of your promotion.
Twitter for Business: Restaurant Applications and Small Business Tips
My blog ‘Business Tools: How to use Twitter for Business’ provided some ideas on using Twitter based on my experience. Following it’s publication I have been sent additional examples in print and the following is a list of some really useful applications of Twitter for Small Business and specifically Twitter uses for Restaurants. I have summarized the examples but click on the link for each example to view the full article:
7 ways small business and restaurants have used Twitter:
Restaurant Promotion: What Level Of Discount?
Following my blog ‘Restaurant Promotion: What discount should I offer” I was asked by a fellow marketer for some feedback on the level of discount. His question was ‘have you seen 10% work better than offering 5% off?’. From experience, better or higher discounts have a better chance of redemption for two reasons:
Restaurant Promotion: What discount should I offer?
OK, so you own a restaurant or café, you have been approached by a local discount program, you have read my last post, followed the 8 guidelines, decided discounting is for you and now you ask yourself ‘what discount should I offer?’
The best advice I can give for coupon restaurant promotion is to (1) limit your exposure and (2) use ‘perceived value’ to your advantage. Attracting new customers with a discount coupon is great for business as long as the terms of the offer limit your exposure by not giving away too much margin. You also want perception of value so potential customers feel compelled to use the coupon.