Slade Sherman’s Blog on Marketing and Small Business
So what’s so good about the iPad? I mean who’s going to replace their books with this fancy electronic device anyway? I think people that are focused on ‘books’ miss the point and this is why: The iPad is not an electronic book, It’s not a photo album. It’s not a device for reading newspapers [...]
What impact will Social Media Have on Search? With the growth in Social Networking platforms like Twitter and Facebook many marketers are questioning the value of search and traditional SEO strategies. The following video provides a really useful discussion on the topic and is worth viewing if you are interested in how Social Media can [...]
Over the past few months I have been working on a Twitter application called Tweet Me Savings. My goal for the site is: Assist users by helping them find discounts promoted on Twitter. Assist business by helping them to user Twitter for Promotion. The slide show below is a simple summary on how to promote [...]
Earlier this week I read an article “Membership Development from the Ground Up” by Tony Rossell. In the article Tony outlines a series of programs that he would put in place to get membership moving. In summary the results driven steps are as follows: addthis_url = ‘http%3A%2F%2Fwww.sladesherman.com%2Fmembership-loyalty%2Fbuilding-online-awareness-of-your-subscription-or-membership’; addthis_title = ‘Building+online+awareness+of+your+subscription+or+membership’; addthis_pub = ”; Technorati Tags: [...]
My blog ‘Business Tools: How to use Twitter for Business’ provided some ideas on using Twitter based on my experience. Following it’s publication I have been sent additional examples in print and the following is a list of some really useful applications of Twitter for Small Business and specifically Twitter uses for Restaurants. I have [...]
OK, so you own a restaurant or café, you have been approached by a local discount program, you have read my last post, followed the 8 guidelines, decided discounting is for you and now you ask yourself ‘what discount should I offer?’ The best advice I can give for coupon restaurant promotion is to (1) [...]
Many small businesses have until now ignored the power of Google search but Google maps is changing the game for small business. If you own a small business or restaurant and have not already done so follow these steps to ensure you are listed: addthis_url = ‘http%3A%2F%2Fwww.sladesherman.com%2Fsmall-business-tools%2Fmarketing-tips-small-business-google-listing’; addthis_title = ‘Marketing+Tips%3A+Small+Business+Google+Listing’; addthis_pub = ”; Technorati Tags: [...]