A recent review of Australian Deal of the Day sites reveals some interesting data about the type of businesses promoting via these sites. Continue reading
Australian Groupon Clones: Who’s Promoting?
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Tag Archives: Local Discount Programs
Should your business participate in the local coupon directory?
There are many local directory businesses that ask you to promote in their directory via a coupon. This includes printed directories, promotions on the back of shopper dockets, local flyer drops and of course online directories. Continue reading
Discount Marketing Plan: Should you provide a discount?
I have assisted many companies with running their local discount reward programs and part of this process involves contacting local small businesses and asking them to provide some discount for members of the reward program. One of the first questions I’m usually asked is ‘should I provide a discount?’ and the answer isn’t always clear so here are some guidelines: