The Open Graph Just got a Lot More Interesting

I had a look at the f8 presentation earlier and it’s a must see for anyone interested in the Open Graph and how social data will continue to transform our lives over the next year.

The two main announcements of the day included a cool new “Timeline” feature to Facebook, and the addition of “Open Graph” enhancements. Timeline will enable you to effectively scrap-book all your experiences within Facebook and your activity will be stored.

The new open graph information is the really interesting part. Till now Facebook has allowed you to ‘like’ people or things:

  • In 2004 Facebook was about You connecting and liking Friends
  • In 2010, Facebook introduced the ability for you to ‘like’ objects, media, groups and web content via the social graph.

The new changes will enable you to not only ‘like’ but to do. If you are listening to music, integration with your music player will allow your friends to know what music you are listening to. If you are training for a fun run, you will be able to share your runs through running apps. The same goes for movies, television, food, fashion or any other activity you may be involved with. Social issues aside, there are some exciting new applications now available to developers.

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Facebook Business Page

Earlier today I received an email with content that I felt is worth repeating in relation to Facebook Pages for Business. Many businesses originally setup Facebook profiles as individuals to market their business. So instead of setting up  a ‘Page’ they setup a new id with a business name instead of their personal name.

Setting up a Business Page is now a necessity. If you continue to use your initial personal profile to blatantly promote your business, you run the risk of being shut down by Facebook. Plus, your personal profile on facebook is limited to 5000 friends.  If you have a personal profile, you need to create an Official Page(s) for Business, which is  free, and does not have the 5000 friend limit.

You should create an Official Page. If you don’t have Facebook account yet, which includes either a personal profile account or official page, it is straight forward to get started. Simply log onto Facebook.com and you will immediately be given the option to “Create a page for celebrity, band or business”.

The italicised  text above is taken from an email on Social Media and Email Marketing by www.SocialMediaNationRadio.com. I encourage you to visit the site as it’s a great reference for businesses interested in Social Media.

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Don’t Amway your Facebook Page

So you are at a social gathering, catching up with old friends and having a good time and then this school mate enters the room. She starts talking about this great new system/product/scheme and how it’s going to change your life / make you independently rich / introduce you to some inspiring new people. Continue reading

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Businesses to benefit from social networking location based apps like never before.

What an amazing few hours for the online coupons sector.

Facebook Deals

The biggest news of the day is from Facebook who will be launching their Facebook Deals service that will offer businesses the opportunity to promote coupons via Facebook. Continue reading

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Facebook and Location Based Services

I spoke with Patrick Stafford from Smart Company earlier and in relation to the new location based features for business being implemented by Facebook. See his article here. Continue reading

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