Slade Sherman

Slade Sherman’s Blog on Marketing and Small Business

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Posts tagged Discount Coupons

Restaurant Promotion: What Level Of Discount?

Following my blog ‘Restaurant Promotion: What discount should I offer” I was asked by a fellow marketer for some feedback on the level of discount. His question was ‘have you seen 10% work better than offering 5% off?’. From experience, better or higher discounts have a better chance of redemption for two reasons: addthis_url = [...]

Restaurant Promotion: What discount should I offer?

OK, so you own a restaurant or café, you have been approached by a local discount program, you have read my last post, followed the 8 guidelines, decided discounting is for you and now you ask yourself ‘what discount should I offer?’ The best advice I can give for coupon restaurant promotion is to (1) [...]