Earlier today I received an email with content that I felt is worth repeating in relation to Facebook Pages for Business. Many businesses originally setup Facebook profiles as individuals to market their business. So instead of setting up a ‘Page’ they setup a new id with a business name instead of their personal name.
Setting up a Business Page is now a necessity. If you continue to use your initial personal profile to blatantly promote your business, you run the risk of being shut down by Facebook. Plus, your personal profile on facebook is limited to 5000 friends. If you have a personal profile, you need to create an Official Page(s) for Business, which is free, and does not have the 5000 friend limit.
You should create an Official Page. If you don’t have Facebook account yet, which includes either a personal profile account or official page, it is straight forward to get started. Simply log onto Facebook.com and you will immediately be given the option to “Create a page for celebrity, band or business”.
The italicised text above is taken from an email on Social Media and Email Marketing by www.SocialMediaNationRadio.com. I encourage you to visit the site as it’s a great reference for businesses interested in Social Media.