Crowdsourcing and CrowdSauce

Yesterday the ‘really really ridiculously good looking’ team at Myzerr put up our new ‘coming soon’ page for our site CrowdSauce.com.

CrowdSauce is a crowdsourcing solution that will reward members who ask for discounts from local businesses, restaurants and entertainment venues. We’ll release more details in the coming months but those eager to find out more can register and earn reward points.

As part of the creation of the logo and website for CrowdSauce we decided to do some crowdsourcing of our own and put up a competition on 99designs. The 99designs site allows you to post a design project that is submitted to it’s 70,000 plus designers who then compete for your project. The principle is to outsource your design project to a large group of people or community (a crowd), through an open call.

We put up a prize of $310 for the winning designer and had 115 entries with some fantastic concepts. Rather than the ideas of a single designer we had a number of talented people with good ideas giving us creative design concepts. The thing I really like about the site is that the person posting the design project (me) is encouraged to give feedback to designers early in the competition in order to maintain the ‘health’ of the competition. It’s also easy to gauge opinion from team members and friends with easy to use rating tools.

Crowd Sauce This... | 99designs
Some of the Designs that were submitted. Uploaded with plasq‘s Skitch!

The process took just over a week and for a $310 spend we got a design we were really happy with. I’m a convert and would recommend this process as a first step to anyone looking for a logo design.

Stay tuned on how this process of Crowdsourcing will help average consumers save more from their favorite places through Crowdsauce!

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2 thoughts on “Crowdsourcing and CrowdSauce

  1. Personally, I am quite on the fence regarding the use of a crowdsourcing site for a logo design. It is still a touchy issue for most designers who said that crowdsourcing is a no-no for obtaining a logo design. I have tried crowdsourcing before and I know the risks involved but it comes within the territory. But there are other no-frills logo design websites online such as http://www.logobee.com, http://www.logodesignstation.com, logoyes.com, etc. which are actually great in getting a professional logo design at a fraction of the price and minus the risks of crowdsourcing (plagiarism is one of them). Seeing that there are no consultation services, the price is significantly lower than that of conventional design firms. For instance, I have tried http://www.logodesignstation.com and the experience was indeed a positive one. I managed to get my business logo design at an affordable price and the turnaround time was great as well. Highly recommended. Although crowdsourcing for logo designs could be a bane for some, many find it to be a viable alternative to get a fast logo on the cheap. It all depends on the individual actually.

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