Social Media Marketing on the Rise
eMarketer published a report called Hopes and Fears of Social Media Marketing yesterday covering how US Web retailers plan to use social media and community building tools in the coming year. The report suggests that web retailers surveyed are accelerating their use of, and commitment to, social media.
96% of online retailers surveyed currently employ or plan to employ Facebook Fan Pages within the next 12 months, and 84% plan to use Twitter for publishing.
The report provides strong evidence that retailers are understanding the importance of Social Media and avoiding Social Media is becoming less of an option. According to an August ’09 study, the top Social Media networks being embraced include:
- Facebook (74 percent)
- YouTube (65 percent)
- Twitter (63 percent)
- LinkedIn (60 percent)