Yesterday I wrote about how more retailers are using Social Media Marketing and the effects of Social Media. Today, more evidence of the effects of social media!
When the famous Australian spread Vegemite launched a new spread, made from Vegemite and cheese, they ran a competition to name the spread. From 48,000 suggestions the company then decided on “iSnack 2.0″. Publicity stunt or genuine stupidity?
I’ll leave you to contemplate but what followed was a campaign of outrage through social media channels including thousands of complaints on Twitter and pages on Facebook like Boycott iSnack2.0. After just 4 days and a clear thumbs down by the greater community, the company have come to their senses and are canning the name.
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Brilliant, I say. Nobody who buys Vegemite will care and nobody cares about those who don’t buy Vegemite. But everyone (including the great Slade) is talking about a fly-by-night product and a cheap and easy campaign. Brilliant!