Slade Sherman

My New Website: Myzerr.com

admin — Thu, 04 Feb 2010 14:58:59 +0000

Last week was the Apple iPad launch and today is my turn! I am very excited to advise that the Myzerr.com beta site is now live and would like to invite you to register here.

So what is Myzerr?
Quite simply, this: Myzerr is a virtual meeting place, an online platform that connects communities and users with each other and with businesses using a social object – coupons, in this instance, or what we call ‘Zerrs.’ There are three aspects to Myzerr: individuals, communities of which they are members, and businesses of which the individuals and indeed the communities are, or could be, customers. So Myzerr is where all three can cooperate for the good of each. More…

Free Promotion For Business:
You can promote your business and it’s FREE so please sign in and add your business today. More…

Discounts for Community Groups:
Myzerr allows you to setup a page for your group and then invite businesses to give your group members ‘member only’ discounts. Setup a community discount program for your group today and it’s FREE. More…

If you notice any problems, please tell us. If you think it’s awesome, tell others and forward this email to all your friends!

Best regards,

Slade

For updates please follow Myzerr on Twitter.

Technorati Tags: Business Promotion, Group Benefits, Myzerr

7 Important SEO Factors

admin — Fri, 18 Dec 2009 07:28:59 +0000

There are many elements that influence search results and your on page SEO and I have come up with a list of seven of the important search factors for any business interested in enhancing their website for search:

The most important factor is good quality content. Make sure that what you write is new and original.
Do some keyword research. A great tool is Market Samurai but if you don’t have the time engage an SEO expert.
Use H1 and H2 tags for headers and sub-headers
Alt or image tags on website pages.
Have a custom 404 Page error page that will help users navigate your site and ensure you don’t lose traffic. Here are some great 404 page examples.
Use social networking links, feeds and email.
Include title tags, meta descriptions and keyword tags on all pages.

Many of the elements require coding changes so it’s a good idea to pass this list onto your developer as part of your site maintenance or redevelopment.

Technorati Tags: Market Samurai, Search, SEO

Seth’s E-Book

admin — Tue, 15 Dec 2009 06:29:59 +0000

I love Seth’s blog and an entry this week includes a free e-book that is a good read for any aspiring web entrepeneur.

Not much more to add…just have a read!

Free E-book

Technorati Tags: eBook, Seth

Web2.0 vs Web 3.0 and The App Economy

admin — Thu, 22 Oct 2009 00:59:59 +0000

Earlier today I came across a talk by the Marc Pincus from Zynga at this years Web2.0 Summit. If you have 10 minutes it is well worthwhile taking a look.

In the presentation Mark highlights the movement from Web1.0, with links and banner ads being the path to revenue, to Web2.0 with currency and monitization coming from SEO, SEM and Google Ad Sense and Ad Words. He goes on to describe new Web3.0 Third business plan of the internet that is generating revenue from the “app economy”.

In this app ecomony, Mark talks about how sellers of the future will increasingly use social media and friends/network sharing for sales of product and become less reliant on Google ad clicks. I believe that we are only seeing the tip of the iceberg both in relation to Google type advertising and social media generated sales and that the market for both approaches is still in it’s infancy.

Technorati Tags: Mark Pincus, Social Media, Web2.0

Social Media and Search

admin — Mon, 12 Oct 2009 05:53:59 +0000

What impact will Social Media Have on Search?

With the growth in Social Networking platforms like Twitter and Facebook many marketers are questioning the value of search and traditional SEO strategies. The following video provides a really useful discussion on the topic and is worth viewing if you are interested in how Social Media can enhance your business promotion.

Will Social Media Kill SEO?
Uploaded by WebProNews. – Technology reviews and science news videos.

Here’s my summary:

Twitter and Facebook are great because the enable real-time-search. When something happens it’s online immediately for the whole world to see.
So Social Media will enhance traditional search without circumventing search.
People are using social media more than email according to the video and this will force a rethink on marketing strategy for both email and social media.

Technorati Tags: Marketing Tips, Search, Social Media

Social Media Backlash of iSnack 2.0: Publicity stunt or genuine stupidity?

admin — Thu, 01 Oct 2009 00:31:59 +0000

Yesterday I wrote about how more retailers are using Social Media Marketing and the effects of Social Media. Today, more evidence of the effects of social media!

When the famous Australian spread Vegemite launched a new spread, made from Vegemite and cheese, they ran a competition to name the spread. From 48,000 suggestions the company then decided on “iSnack 2.0″. Publicity stunt or genuine stupidity?

I’ll leave you to contemplate but what followed was a campaign of outrage through social media channels including thousands of complaints on Twitter and pages on Facebook like Boycott iSnack2.0. After just 4 days and a clear thumbs down by the greater community, the company have come to their senses and are canning the name.

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Technorati Tags: Social Media

Social Media Marketing on the Rise

admin — Tue, 29 Sep 2009 05:33:59 +0000

eMarketer published a report called Hopes and Fears of Social Media Marketing yesterday covering how US Web retailers plan to use social media and community building tools in the coming year. The report suggests that web retailers surveyed are accelerating their use of, and commitment to, social media.

96% of online retailers surveyed currently employ or plan to employ Facebook Fan Pages within the next 12 months, and 84% plan to use Twitter for publishing.

The report provides strong evidence that retailers are understanding the importance of Social Media and avoiding Social Media is becoming less of an option. According to an August ‘09 study, the top Social Media networks being embraced include:

Facebook (74 percent)
YouTube (65 percent)
Twitter (63 percent)
LinkedIn (60 percent)

Technorati Tags: Social Media, Web2.0

Slade Sherman at Tech 23

admin — Wed, 09 Sep 2009 11:35:12 +0000

Come along to Tech 23, in Sydney in Australia on 27 October 09.

Tech23 is an event bringing together innovative companies with experienced industry leaders, investors and entrepreneurs. I will be presenting in the ‘Consumer Web’ panel along with Andrew Coppin, Brett Murrihy and Simon van Wyk to panelists including Alison Deans, Nick McNaughton and Ric Richardson.

The event will also include my first public demonstration of Myzerr.com at ‘Innovation Island’.

Technorati Tags: Innovation, Myzerr, Tech 23

Is SMS marketing going the way of the Betamax?

admin — Wed, 26 Aug 2009 11:34:59 +0000

The growth of SMS marketing has been incredible over the last decade and the benefits of SMS to business cannot be questioned.

There’s the reminder SMS I get from Hair Room or Back in Line Chiropractic each time I have an appointment. Great for business because it’s a cheap way to confirm appointments and reduce the costly no-shows.

As a Helly Hansen customer I’m also informed by SMS about store openings and VIP sale days. The promotions work! (see yellow arrow markers highlighting Helly Hansen purchases following SMS reminders).

Uploaded with plasq’s Skitch!

So with mobile phones becoming smarter, the introduction of cheap data plans and the iPhone introducing a whole new batch of apps, my question is:

Is SMS marketing going the way of the Betamax? Is traditional paid SMS promotion in danger of becoming obsolete?

A new product for the iPhone called textPlus lets you send and receive SMS messages for free and also supports group chat. Then there are the micro blogging platforms (you may have heard of Twitter) that smart marketers are using to broadcast information and promotions relating to their brands. So with these emerging FREE micro blogging and messaging apps what is the future of SMS?

I’d love to hear from the SMS marketers out there. Why will SMS survive? What impact will free apps and micro blogging platforms have on the industry? Will the sky fall in on our SMS heads?

Technorati Tags: iPhone Apps, SMS Marketing, Web2.0

Using Twitter For Promotion

admin — Mon, 24 Aug 2009 01:26:59 +0000

Over the past few months I have been working on a Twitter application called Tweet Me Savings. My goal for the site is:

Assist users by helping them find discounts promoted on Twitter.
Assist business by helping them to user Twitter for Promotion.

The slide show below is a simple summary on how to promote with Tweet Me Savings.

Using Twitter For Promotion

View more documents from Slade Sherman.

Please visit the site and make use of the free marketing tools and any of your feedback to help me improve the site is welcome.

If you use twitter, (1) please re-tweet this article and (2) please follow me @sladesherman or @tweetmesavings.

Technorati Tags: Marketing Tips, Tweet Me Savings, Twitter for Business