In my previous post on tablets, I made reference to interactivity on tablet computers and ‘interactive ads‘ is one area where the magazine or newspaper experience is being transformed.
With printed magazines you see an ad for that cool new product and you are interested. You finish reading the magazine and then… you may forget about the product; if you remember, you need to work out who sells it; you need to get in your car or hop onto the web to buy the product, arrange delivery etc etc.
Wired Mag on the iPad includes a product review section each month and readers have the opportunity to buy. You see the product, you like it, you tap ‘buy now’ and you are then directed to the store to make your purchase. No needing to remember, no running around, easy in app purchasing!
Below is a screenshot with a page featuring connected TV’s.
This interactive experience of purchasing is the future. If your ad is interesting and readers need to know more or want to buy…why shouldn’t they?