Comments for Slade Sherman

Comment on Is SMS marketing going the way of the Betamax? by SMS Marketing

SMS Marketing — Fri, 04 Dec 2009 02:49:39 +0000

You’ve given me a lot to think about and Ben’s comments are fabulous. I do think that sms marketing is going to continue to evolve. When we look back over the trends of the past decade and how things have become more and more mobile, it’s quite amazing. Each day a new aspect is added or tweaked. Eventually, I’m sure sms marketing will find its way into the past like email marketing and the telecom industry; however, for now, it continues to be the top. We’ll see what happens.

Comment on Social Media Backlash of iSnack 2.0: Publicity stunt or genuine stupidity? by Aron

Aron — Wed, 30 Sep 2009 07:23:12 +0000

Brilliant, I say. Nobody who buys Vegemite will care and nobody cares about those who don’t buy Vegemite. But everyone (including the great Slade) is talking about a fly-by-night product and a cheap and easy campaign. Brilliant!

Comment on Using Twitter For Promotion by Patricia

Patricia — Thu, 17 Sep 2009 02:30:06 +0000

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Patricia

http://dataentryjob-s.com

Comment on Is SMS marketing going the way of the Betamax? by Eric W

Eric W — Thu, 27 Aug 2009 22:04:17 +0000

I found your question interesting — since, we’ve first developed Twitter product (with a new platform), but, are seeing the necessity of having an SMS equivalent. http://contentAI.com

SMS is instantaneous. Twitter APIs mean that @ and DM replies, even if automated, can take :90 seconds to send. “Threaded conversation” on Twitter (except on Windows Mobile apps) is terrible; where SMS can provide good back/forth.

That said, we also see how they work TOGETHER almost best. DM messages from Twitter to a User who has enabled DM to route to their SMS (integral to Twitter). Getting a Twitter DM message routed to SMS has some good legs to it.

But, it’s not “paid,” which was your question to begin with. The reality is “free” distribution solutions are going to replace anything paid. The payment will only be in the creative and app hosting.

SMS will remain a viable free platform for quite some time; though chat apps (google/talk) will make a major dent in traditional SMS.

My .02 cents.
Best
Eric

Comment on Is SMS marketing going the way of the Betamax? by Ben Bickford

Ben Bickford — Thu, 27 Aug 2009 05:02:44 +0000

Great topic Slade!

Mobile marketing using SMS or Text messages is thriving and will continue to do so thanks to its simplicity, affordability, timeliness and adoption – practically everyone has SMS access with a mobile phone wherever they are.

Mobile communications also add that extra personal and proximity relevance when on the move, which cannot be matched by any other media channel.

There is definitely a place for FREE SMS marketing along side traditional paid SMS promotions and I believe both will continue to grow.

However, I believe only one can be truely relied upon for fully supported, sustainable, ad-free and reliable service from a business marketer perspective.

Looking at the bigger picture, there are some other things to keep in mind in the ‘FREE’ versus ‘Paid For’ debate.

Despite being FREE and having cool features, the reality is not everyone is or will use services from Facebook, Twitter, MySpace, LinkeIn, etc or have the latest and greatest free iPhone application. Due to the rich media content, far fewer people are likely to access these services when away from their desktop computer.

Users of FREE social media services account for only a fraction of the people around the world who are already able to send and receive SMS messages from a standard featured mobile phone – anywhere they can get mobile access.

Last year an estimated 2.3 Trillion SMS messages were sent, which grew from 1.9 Trillion SMS messages the year before. SMS and Email are the global communications standards for messaging, with Telco volumes and revenues from SMS growing each year.

FREE messaging, social media or microblogging services tend to have a lower quality of service. For example, how often have you experienced slow response rates from a FREE service, lack of support or intermittent unreliable service like the “Fail Whale” on Twitter?

These FREE services are typically more cluttered with advertising to support their ‘FREE’ service. This can also detract from or dilute your marketing message and your brand when marketing via those services.

By their nature, FREE services tend to attract users with a smaller budget … like the FREE textplus service you refer to – where the majority of their users are teens or students. How many of those users have an authentic profile for accurate targeted marketing purposes anyway?

Despite this, I believe FREE and paid SMS marketing services will continue to flourish and have a very bright future.

When interactive mobile marketing is used in combination with campaigns across other media channels (such as social and online media), it provides more personal and relevant ways to deliver the right message at the right time to the right people via the right channel – right into the hands of your target market.

Comment on Facebook Advertising: Targeting Options by Gary

Gary — Thu, 23 Jul 2009 00:06:07 +0000

Hey Slade, I checked this out and it is has the potential to be very powerful. At this stage Facebook is not able to provide targeted marketing to local suburbs within Australia, but according to an email I received from them they are working on it.

Thanks for the post – always interesting

Cheers

Gazza

Comment on Business Tools: How to use Twitter for Business by Shortcuts to Internet Millions

Shortcuts to Internet Millions — Thu, 21 May 2009 08:45:42 +0000

Hello, it was a pleasure reading these posts. They helped me to create interest in Jeff Paul’s money-making techniques. I was a jobless person, but today I’m running my own small internet business. Thanks for the post

Comment on Business Tools: How to use Twitter for Business by SusanRPhillips

SusanRPhillips — Thu, 14 May 2009 01:02:03 +0000

Well written and very informative! Thank you and Thanks to Lori for the tip on monitter.com )

Comment on Business Tools: How to use Twitter for Business by Walter

Walter — Wed, 13 May 2009 20:31:58 +0000

Thanks for the article. I recently embraced Twitter into my Social Media marketing plan, and have had some success for the purpose of advising the followers of specials.

It was nice to read your perspectives on this.

Comment on Business Tools: How to use Twitter for Business by Bob Bryant

Bob Bryant — Wed, 13 May 2009 05:46:06 +0000

Twitter is a sound business target. This article addressed it well. Smart people will put in the learning curve to “Get” and utilize Twitter to it’s max.