So you are at a social gathering, catching up with old friends and having a good time and then this school mate enters the room. She starts talking about this great new system/product/scheme and how it’s going to change your life / make you independently rich / introduce you to some inspiring new people. Continue reading
What an amazing few hours for the online coupons sector.
The biggest news of the day is from Facebook who will be launching their Facebook Deals service that will offer businesses the opportunity to promote coupons via Facebook. Continue reading
A recent review of Australian Deal of the Day sites reveals some interesting data about the type of businesses promoting via these sites. Continue reading
Well done to Tracy, Business Community Manager at Myzerr, who put together this presentation on why Myzerr works better than ‘deal of the day’ sites. The presentation was featured on the Slideshare.com home page by their editorial team. Continue reading
Every now and then I get excited by an amazing new app that shifts the status quo and today I discovered one called Prezi. The site delivers a brand new approach to setting up presentations and it’s good to see something that offers a real alternative to PowerPoint. If you do presentations then give Prezi and go and it’s sure to WOW your clients! Continue reading
The old saying in advertising “half of all my advertising is wasted. I just don’t know which half!” is typical of ‘old media’ and is a quote attributed to a number of famous people including Henry Ford, Rance Crain, John Wanamaker and others.
In the past, asking about impressions, performance, results and measurement of your campaign was usually given the standard ‘rate card’ response with statistics, prepared by an independent research company. The problem, traditional media was incapable of giving accurate feedback about YOU and YOUR promotion.
One of the best things about new media sites available today is the fact that you can measure everything.
Add Google Analytics to your website and you can get detailed information about the number of hits to your site, visitors, time on site bounce rates and conversions. The best part is it’s free.
Set-up an ad with Facebook and you can view click through rates and get dynamic real time information about how your promotion is performing.
It doesn’t matter if the story is good or bad; you are in control and can make informed decisions about your promotion based on real time statistics.
So before you hand over your next advertising dollar make your ability to measure the real time results of your promotion a priority.
There are many local directory businesses that ask you to promote in their directory via a coupon. This includes printed directories, promotions on the back of shopper dockets, local flyer drops and of course online directories. Continue reading
Unless you are busy all the time, fully booked for each and every meal setting, coupons are a good way to promote.
The best thing about promoting with coupons is you can set the terms and conditions. Some conditions I recommend include:
If you need help with working out what type of deal to offer see my previous post “What discount should I offer” and don’t be pressured into offering a discount to a third party program like the ‘Entertainment Book’ if promoting with them makes you lose control of your promotion.
Yesterday the ‘really really ridiculously good looking’ team at Myzerr put up our new ‘coming soon’ page for our site CrowdSauce.com.
CrowdSauce is a crowdsourcing solution that will reward members who ask for discounts from local businesses, restaurants and entertainment venues. We’ll release more details in the coming months but those eager to find out more can register and earn reward points. Continue reading
I spoke with Patrick Stafford from Smart Company earlier and in relation to the new location based features for business being implemented by Facebook. See his article here. Continue reading