Slade Sherman’s Blog on Marketing and Small Business
So what’s so good about the iPad? I mean who’s going to replace their books with this fancy electronic device anyway? I think people that are focused on ‘books’ miss the point and this is why: The iPad is not an electronic book, It’s not a photo album. It’s not a device for reading newspapers [...]
Last week was the Apple iPad launch and today is my turn! I am very excited to advise that the Myzerr.com beta site is now live and would like to invite you to register here. So what is Myzerr? Quite simply, this: Myzerr is a virtual meeting place, an online platform that connects communities and [...]
There are many elements that influence search results and your on page SEO and I have come up with a list of seven of the important search factors for any business interested in enhancing their website for search: The most important factor is good quality content. Make sure that what you write is new and [...]
What impact will Social Media Have on Search? With the growth in Social Networking platforms like Twitter and Facebook many marketers are questioning the value of search and traditional SEO strategies. The following video provides a really useful discussion on the topic and is worth viewing if you are interested in how Social Media can [...]
The growth of SMS marketing has been incredible over the last decade and the benefits of SMS to business cannot be questioned. There’s the reminder SMS I get from Hair Room or Back in Line Chiropractic each time I have an appointment. Great for business because it’s a cheap way to confirm appointments and reduce [...]
Over the past few months I have been working on a Twitter application called Tweet Me Savings. My goal for the site is: Assist users by helping them find discounts promoted on Twitter. Assist business by helping them to user Twitter for Promotion. The slide show below is a simple summary on how to promote [...]
Recently I discovered a magic tool called YouSendIt. YouSendIt allows you to easily deliver files larger than what your email service allows. The express version that i have been using works really well as it prevents the need for uploading large files to FTP space and then trying to explain to the person on the [...]
Google is so popular and dominates is because when you search you get what you want. It’s not perfect but most of the time the organic search results and the paid search results are relevant to my search and I find what I’m looking for. Advertisers are also able to take advantage of Google’s ability [...]
In followup to my previous articles on using Twitter for Business, I was sent Twitter for business webinar. It’s a must see for those of you who are still unsure about how Twitter works and what it can do for you. Depending on your strategic approach, the webinar shows how Twitter can be used to [...]
This morning I collected my snail mail at 11:20am. Like any other day I noticed the junk mail or ‘spam’ in the mailbox and it made me question who’s sending me this stuff. So in one day, from my single mailbox here’s a summary of what I got: addthis_url = ‘http%3A%2F%2Fwww.sladesherman.com%2Fsmall-business-tools%2Fsmall-business-advertising-what-a-load-of-rubbish’; addthis_title = ‘Small+business+advertising%3A+What+a+load+of+rubbish%21′; addthis_pub [...]