Slade Sherman

Comparing the business models of Foursquare and Groupon, Foursquare is preferred on the basis of long term value considering competition, relevance and exponential growth opportunity.

Posted on July 13th, 2010 under Marketing Plan. Tags: Foursquare, Groupon, Local Business. Comments: None

I really enjoyed the talk by Rebecca Thorman at Alice.com at Web2.0 Expo. Six months prior to the Alice.com launch they started using social media, company blogs, Twitter, Facebook, and YouTube to connect with a list of key influencers. Lead by Rebecca Thorman, the company developed a community of loyalists by targetting mom and frugal [...]

Posted on May 12th, 2010 under Marketing Plan. Tags: Alice.com, Social Media Marketing, Web2.0 Expo. Comments: None

Back at Web2.0 Expo in San Fran. The week has been excellent with a great group of speakers. Five lessons from Web2.0 land: Get your product out there; the common message from presenters is that it’s better to launch your website and get user feedback even if you feel your app isn’t perfect. Location location; [...]

Posted on May 6th, 2010 under Marketing Plan. Tags: Web2.0Expo. Comments: None

I love Seth’s blog and an entry this week includes a free e-book that is a good read for any aspiring web entrepeneur. Not much more to add…just have a read! Free E-book addthis_url = ‘http%3A%2F%2Fwww.sladesherman.com%2Fmarketing-plan%2Fseths-e-book’; addthis_title = ‘Seth%26%238217%3Bs+E-Book’; addthis_pub = ”; Technorati Tags: eBook, Seth

Posted on December 15th, 2009 under Marketing Plan. Tags: eBook, Seth. Comments: None

Earlier today I came across a talk by the Marc Pincus from Zynga at this years Web2.0 Summit. If you have 10 minutes it is well worthwhile taking a look.   In the presentation Mark highlights the movement from Web1.0, with links and banner ads being the path to revenue, to Web2.0 with currency and [...]

Posted on October 21st, 2009 under Marketing Plan. Tags: Mark Pincus, Social Media, Web2.0. Comments: None

Yesterday I wrote about how more retailers are using Social Media Marketing and the effects of Social Media. Today, more evidence of the effects of social media! When the famous Australian spread Vegemite launched a new spread, made from Vegemite and cheese, they ran a competition to name the spread. From 48,000 suggestions the company [...]

Posted on September 30th, 2009 under Marketing Plan. Tags: Social Media. Comments: 1

eMarketer published a report called Hopes and Fears of Social Media Marketing yesterday covering how US Web retailers plan to use social media and community building tools in the coming year. The report suggests that web retailers surveyed are accelerating their use of, and commitment to, social media. 96% of online retailers surveyed currently employ [...]

Posted on September 29th, 2009 under Marketing Plan. Tags: Social Media, Web2.0. Comments: None

I recently reread ‘The 4-Hour Workweek’ by Timothy Ferris and I think it’s a must read for any entrepreneur. I found the first two thirds of the book most useful in particular concepts around ‘Elimination’, ‘Pareto’ and ‘Parkinson’s law’. My bullet point summary of these concepts are as follows: Elimination – Time Management Ferris recommends [...]

Posted on May 5th, 2009 under Marketing Plan. Tags: 80/20 Principle, Business Tools, Parkinsons Law. Comments: 1

Following my blog ‘Restaurant Promotion: What discount should I offer” I was asked by a fellow marketer for some feedback on the level of discount. His question was ‘have you seen 10% work better than offering 5% off?’. From experience, better or higher discounts have a better chance of redemption for two reasons: addthis_url = [...]

Posted on April 30th, 2009 under Marketing Plan. Tags: Discount Coupons, Restaurant Promotion, Small Business Tools. Comments: 1