Earlier today I came across a talk by the Marc Pincus from Zynga at this years Web2.0 Summit. If you have 10 minutes it is well worthwhile taking a look.
In the presentation Mark highlights the movement from Web1.0, with links and banner ads being the path to revenue, to Web2.0 with currency and monitization coming from SEO, SEM and Google Ad Sense and Ad Words. He goes on to describe new Web3.0 Third business plan of the internet that is generating revenue from the “app economy”.
In this app ecomony, Mark talks about how sellers of the future will increasingly use social media and friends/network sharing for sales of product and become less reliant on Google ad clicks. I believe that we are only seeing the tip of the iceberg both in relation to Google type advertising and social media generated sales and that the market for both approaches is still in it’s infancy.