Slade Sherman

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Archive for September, 2009

Social Media Backlash of iSnack 2.0: Publicity stunt or genuine stupidity?

Yesterday I wrote about how more retailers are using Social Media Marketing and the effects of Social Media. Today, more evidence of the effects of social media!
When the famous Australian spread Vegemite launched a new spread, made from Vegemite and cheese, they ran a competition to name the spread. From 48,000 suggestions the company then [...]

Social Media Marketing on the Rise

eMarketer published a report called Hopes and Fears of Social Media Marketing yesterday covering how US Web retailers plan to use social media and community building tools in the coming year. The report suggests that web retailers surveyed are accelerating their use of, and commitment to, social media.
96% of online retailers surveyed currently employ or [...]

Slade Sherman at Tech 23

Come along to Tech 23, in Sydney in Australia on 27 October 09.

Tech23 is an event bringing together innovative companies with experienced industry leaders, investors and entrepreneurs. I will be presenting in the ‘Consumer Web’ panel along with Andrew Coppin, Brett Murrihy and Simon van Wyk to panelists including Alison Deans, Nick McNaughton and Ric [...]