Slade Sherman’s Blog on Marketing and Small Business
Following my blog ‘Restaurant Promotion: What discount should I offer” I was asked by a fellow marketer for some feedback on the level of discount. His question was ‘have you seen 10% work better than offering 5% off?’. From experience, better or higher discounts have a better chance of redemption for two reasons: addthis_url = [...]
OK, so you own a restaurant or café, you have been approached by a local discount program, you have read my last post, followed the 8 guidelines, decided discounting is for you and now you ask yourself ‘what discount should I offer?’ The best advice I can give for coupon restaurant promotion is to (1) [...]
I have assisted many companies with running their local discount reward programs and part of this process involves contacting local small businesses and asking them to provide some discount for members of the reward program. One of the first questions I’m usually asked is ‘should I provide a discount?’ and the answer isn’t always clear [...]
Many small businesses have until now ignored the power of Google search but Google maps is changing the game for small business. If you own a small business or restaurant and have not already done so follow these steps to ensure you are listed: addthis_url = ‘http%3A%2F%2Fwww.sladesherman.com%2Fsmall-business-tools%2Fmarketing-tips-small-business-google-listing’; addthis_title = ‘Marketing+Tips%3A+Small+Business+Google+Listing’; addthis_pub = ”; Technorati Tags: [...]