Slade Sherman’s Blog on Marketing and Small Business
Following my blog ‘Restaurant Promotion: What discount should I offer” I was asked by a fellow marketer for some feedback on the level of discount. His question was ‘have you seen 10% work better than offering 5% off?’. From experience, better or higher discounts have a better chance of redemption for two reasons:
[...]
OK, so you own a restaurant or café, you have been approached by a local discount program, you have read my last post, followed the 8 guidelines, decided discounting is for you and now you ask yourself ‘what discount should I offer?’
The best advice I can give for coupon restaurant promotion is to (1) limit [...]
I have assisted many companies with running their local discount reward programs and part of this process involves contacting local small businesses and asking them to provide some discount for members of the reward program. One of the first questions I’m usually asked is ‘should I provide a discount?’ and the answer isn’t always [...]
Many small businesses have until now ignored the power of Google search but Google maps is changing the game for small business. If you own a small business or restaurant and have not already done so follow these steps to ensure you are listed:
addthis_url = ‘http%3A%2F%2Fwww.sladesherman.com%2Fsmall-business-tools%2Fmarketing-tips-small-business-google-listing’;
addthis_title = [...]
I recently spent some qualtiy time with my cousin Shaun Osher, CEO of Core Group Marketing NYC.
Core Marketing is a full-service boutique real estate brokerage and advisory firm specializing in the sale and marketing of select residential new developments and premier resale properties in New York. They add value by partnering with developers from the [...]
As you probably guessed my name is Slade Sherman. I was born in Johannesburg, South Africa before migrating to Australia as a 15 year old with my family and I now live in Melbourne.
I am the co-founder and previous Head of Marketing & Strategy for The Rewards Factory, one of Australia’s largest full service membership, [...]